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Tag Archives: advertising agency

Now you can design a custom box for your KitKats!

Taking the idea of consumer-generated content to the extreme, Nestle Japan’s www.chocollabo.com site lets you choose design templates, add your own photos, and write your own copy.

Japan is one of the most successful markets for KitKat and the brand is a cultural touchstone for many people. Nestle Japan very cleverly and adroitly aligned the KitKat brand with wishing students good luck on their entrance exams using a play on the Japanese words, “kitto katsu” (you will certainly win!).

The Japanese love for “kawaii” cuteness, personalized photos/messages (think “purikura”), and sending seasonally themed gifts will make this a sure hit. Price? JPY 2100 (about US$22) for a set of 10 boxes.

KitKat is also renowned for its incredibly diverse selection of flavors. Wisely, Nestle has included links to online shops where you can get the latest flavors like baked potato and roasted corn!

Too bad you can’t create your own flavors!

Or maybe that’s next?

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Bigots and Baguettes. You’ll find both in Tokyo.

Bigots come in all colors.

Gaijin who are convinced the Japanese are little children who need tough love from their colonial masters. Ah, the white man’s burden.

Nihonjin who are equally convinced Gaijin are teenagers with guns who must be placated lest they go postal on everyone, disrupting the “wa” of society. Leave that to the unemployed, under-employed, otaku-outsiders, or any other Nihonjin who dares to be different.

News media who inflame the racist in all of us. Gaijin-baiting remains an avocation of certain media – and the Gaijin fall for it every time.

Politicians who think they can score easy points with the “we the Japanese” riff – until nihongo-speaking Gaijin tip off the New York Times. Ah, gomensai.

Advertising that hammers the consumer with messages like “Gaijin use this product, it must be good!” 新登場 indeed.

And, of course, there are baguettes. Ah, les baguettes!

There are more French bakeries per square kilometer in Tokyo than in Paris. Some of the best baguettes in the world are baked here.

You can even get Baguettes in Bigot Bags!

I love this place.

img_02362

Bigots and Baguettes. You’ll find both in Tokyo.

Bigots come in all colors.

Gaijin who are convinced the Japanese are little children who need tough love from their colonial masters. Ah, the white man’s burden.

Nihonjin who are equally convinced Gaijin are teenagers with guns who must be placated lest they go postal on everyone, disrupting the “wa” of society. Leave that to the unemployed, under-employed, otaku-outsiders, or any other Nihonjin who dares to be different.

News media who inflame the racist in all of us. Gaijin-baiting remains an avocation of certain media – and the Gaijin fall for it every time.

Politicians who think they can score easy points with the “we the Japanese” riff – until nihongo-speaking Gaijin tip off the New York Times. Ah, gomensai.

Advertising that hammers the consumer with messages like “Gaijin use this product, it must be good!” 新登場 indeed.

And, of course, there are baguettes. Ah, les baguettes!

There are more French bakeries per square kilometer in Tokyo than in Paris. Some of the best baguettes in the world are baked here.

You can even get Baguettes in Bigot Bags!

I love this place.

Somewhere in Hong Kong.    

“Japan Office is finally making money. Decent margin. Surprised those yellow monkey boys can actually accomplish anything in that country. Their advertising is wretched, I can’t understand anything – clearly they know nothing about advertising.”

“In that case, we’d better send over a ‘highly-overpaid-Rising-Star-only-because-he-kissed-your-ass-literally-every-day-for-a-year’ to ‘grow’ the office to global standards.”

“I think that would be a smashing way to get rid of that chap, Fart Flare.”

“Splendid, I’ll toss him a big bonus to take on the new challenge. Opens up that planning position so I can hire more friends who introduce me to hairless little brown boys.”

 

Somewhere in Tokyo.

Heh? New New Shacho is coming to ‘effect change,’ ‘visionize’ and ‘fornicate with Japanese women.’ Again.”

Jah, you think New New Shacho speaks any Japanese?”

Sah, Old New Shacho stayed for six years and never even learned to say ‘thank you’ in nihongo at the Royal Colonial Masters Club and Steam Baths. What do you think?”

 

Six months later in Hong Kong.

“Oh, I say, Japan Office is starting to show monthly losses – expenses are skyrocketing.”

“Tell Fart Flare to get that fucking margin back up and deliver on target or he can’t have a villa in Bali like the El Supremo de Supremo Executivo Regional ECD.”

“Let’s send in a Regional Finance Director like that wanker over in corporate to fix the fucking cashflow, I’ve got to get my bonus so I can buy a Teak Plantation filled with hairless little brown boys. Sniff.”

 

Somewhere in Tokyo.

“Cut costs by firing all the Japanese staff that I don’t like, or don’t like me, or don’t speak English. I have enough bleeding problems without having to learn the damn language here. Oh, and fire those girls I impregnated in a Coke(tm)-fueled frenzy.”

“But, Sire, that would violate the Labor Standards Law, triggering a mandatory on-site inspection of the office and your residence, and anger the company labor union who will want more pension guarantees.”

“Doesn’t anybody understand English around here, do precisely what I say. Spit. Spit. Spitttttt.”

Wakarimashita, velly solly, your worship baka-chinko-unko-sama. Moushiwake gozaimasen deshita.

 

Somewhere in Hong Kong.

“What’s wrong with Japan?, sniff, profit margins are shrinking, regional clients are crawling up my ass, and the Labor Union has sound trucks in front of the office.”

“Send in ‘Very Expensive Creative Talent’?”

“Yes, let’s get rid of that arrogant old fart who won all the awards we never could. Never liked his attitude.”

 

Somewhere in Tokyo.

Neh. Neh. New Shacho get drunk, smash car into police box, ha-ha, so sorry.”

Eh? Very Expensive Creative Talent is getting drunk every night and bonking all the Roppongi Girls, even the ones that are really Guys.”

Uso! Did you hear Very Expensive Creative Talent-san apartment is bigger than the Emperor’s Palace but he stays at Park Hyatt?!”

Majii? I hear New Shacho get drunk again at JAAA party, insult Japanese women, then try to sumo CEO of Dentsu. Dentsu shacho laugh, kick his balls, throw through plate glass sushi display. Ha-ha, so sorry.”

 

Somewhere in Hong Kong.

“Global CEO just chewed me a new sphincter and I don’t like it one b-bb-bbb-bit-tt-ttt-ttt! You must take care of the Japan Office at once. Or I won’t be able to buy an island in polynesia filled with hairless little brown boys.”

“The most tax-advantaged move is to declare immediate bankruptcy to avoid legal fees and severance costs. Then, create a company under a different name because no one will know the difference.”

“Splendid. Promote Fart Flare to Regional Not-quite-CEO-but-Still-Really-Big-Shit so it won’t look like he was to blame.”

 

Somewhere in Tokyo. One year later.

Kiita? WPIPNICOM is launching a new kind of ‘let’s show those yellow monkey boys how real advertising is made’ creative hotshit hotshop called “Baka|Chinko|Unko”

Shoganai ne

Shoganai yo

“You take job there?”

Hai. 30% base up plus bonus.”

Yatta na.

Yatta yo.

(Fade to Black)

Somewhere in Hong Kong.    

“Japan Office is finally making money. Decent margin. Surprised those yellow monkey boys can actually accomplish anything in that country. Their advertising is wretched, I can’t understand anything – clearly they know nothing about advertising.”

“In that case, we’d better send over a ‘highly-overpaid-Rising-Star-only-because-he-kissed-your-ass-literally-every-day-for-a-year’ to ‘grow’ the office to global standards.”

“I think that would be a smashing way to get rid of that chap, Fart Flare.”

“Splendid, I’ll toss him a big bonus to take on the new challenge. Opens up that planning position so I can hire more friends who introduce me to hairless little brown boys.”

 

Somewhere in Tokyo.

Heh? New New Shacho is coming to ‘effect change,’ ‘visionize’ and ‘fornicate with Japanese women.’ Again.”

Jah, you think New New Shacho speaks any Japanese?”

Sah, Old New Shacho stayed for six years and never even learned to say ‘thank you’ in nihongo at the Royal Colonial Masters Club and Steam Baths. What do you think?”

 

Six months later in Hong Kong.

“Oh, I say, Japan Office is starting to show monthly losses – expenses are skyrocketing.”

“Tell Fart Flare to get that fucking margin back up and deliver on target or he can’t have a villa in Bali like the El Supremo de Supremo Executivo Regional ECD.”

“Let’s send in a Regional Finance Director like that wanker over in corporate to fix the fucking cashflow, I’ve got to get my bonus so I can buy a Teak Plantation filled with hairless little brown boys. Sniff.”

 

Somewhere in Tokyo.

“Cut costs by firing all the Japanese staff that I don’t like, or don’t like me, or don’t speak English. I have enough bleeding problems without having to learn the damn language here. Oh, and fire those girls I impregnated in a Coke(tm)-fueled frenzy.”

“But, Sire, that would violate the Labor Standards Law, triggering a mandatory on-site inspection of the office and your residence, and anger the company labor union who will want more pension guarantees.”

“Doesn’t anybody understand English around here, do precisely what I say. Spit. Spit. Spitttttt.”

Wakarimashita, velly solly, your worship baka-chinko-unko-sama. Moushiwake gozaimasen deshita.

 

Somewhere in Hong Kong.

“What’s wrong with Japan?, sniff, profit margins are shrinking, regional clients are crawling up my ass, and the Labor Union has sound trucks in front of the office.”

“Send in ‘Very Expensive Creative Talent’?”

“Yes, let’s get rid of that arrogant old fart who won all the awards we never could. Never liked his attitude.”

 

Somewhere in Tokyo.

Neh. Neh. New Shacho get drunk, smash car into police box, ha-ha, so sorry.”

Eh? Very Expensive Creative Talent is getting drunk every night and bonking all the Roppongi Girls, even the ones that are really Guys.”

Uso! Did you hear Very Expensive Creative Talent-san apartment is bigger than the Emperor’s Palace but he stays at Park Hyatt?!”

Majii? I hear New Shacho get drunk again at JAAA party, insult Japanese women, then try to sumo CEO of Dentsu. Dentsu shacho laugh, kick his balls, throw through plate glass sushi display. Ha-ha, so sorry.”

 

Somewhere in Hong Kong.

“Global CEO just chewed me a new sphincter and I don’t like it one b-bb-bbb-bit-tt-ttt-ttt! You must take care of the Japan Office at once. Or I won’t be able to buy an island in polynesia filled with hairless little brown boys.”

“The most tax-advantaged move is to declare immediate bankruptcy to avoid legal fees and severance costs. Then, create a company under a different name because no one will know the difference.”

“Splendid. Promote Fart Flare to Regional Not-quite-CEO-but-Still-Really-Big-Shit so it won’t look like he was to blame.”

 

Somewhere in Tokyo. One year later.

Kiita? WPIPNICOM is launching a new kind of ‘let’s show those yellow monkey boys how real advertising is made’ creative hotshit hotshop called “Baka|Chinko|Unko”

Shoganai ne

Shoganai yo

“You take job there?”

Hai. 30% base up plus bonus.”

Yatta na.

Yatta yo.

(Fade to Black)