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Pabst Blue Ribbon.
Now there’s an old brand and a classically light-bodied, fizzy-sweet American-style beer.
I just had to buy a can of this “World War Two Edition in Memory of US Army” – especially with the black-and-white G.I. Joe graphic.
And, most spectacularly, the “Yes We Can” tag.
What were the marketers thinking? (or drinking?)
Do Chinese consumers really respond to WWII nostalgia?
Or does the nuance of “in memory of US Army” have a more sinister agenda?
What’s next in China marketing?
The adventure continues …
# # #
IG News: In other news, Chinese officials announced today J-20 stealth aircraft will be piloted by superior Chinese mothers.

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