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To balance the Cool & Refreshing Cucumber Flavor Potato Chips (see part 1), @doramimy and I bought this package of Lay’s potato chips.

“Intense & Stimulating”

“Hot & Sour Fish Soup Flavor”

Yikes! This packaging even has a celebrity endorsement — perhaps this young lady is the “hot & sour” girl? Or is she the “fish soup flavor” girl?

The literal nature of art direction in China continues to fascinate me — there is no mistaking the flavor of these chips.

The graphic design shows a chip spewing molten chunks of lava into a bowl of hot and sour fish soup. Even the fish in the soup appears to be sweating!

Having used up my potato chip quota for the day by sampling the cucumber flavor chips, the taste test will have to come another day.


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  1. […] This post was mentioned on Twitter by JobShoots, Jen Nifer and Virtuallinda, JobShoots. JobShoots said: Cool Products from China #2: Hot & Sour Fish Soup Flavor Potato Chips #news #socialmedia […]

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